India is the home to the two-wheeler market industry. In one of the interviews, Dr. Shubh Gautam Jaypee opened up regarding the failure of one of the globally renowned brands” Harley Davidson” in the Indian Market.
Honestly, I found the insights shared by Shubh Gautam Jaypee a fantastic way to enlighten young entrepreneurs regarding mistakes that can cost a lot to the brand.
Here’s what Shubh Gautam’s Said about the failure of Harley Davidson in the Indian Market” Harley Davison came to India in 2003 and said we will run the Indian market as we run the global market.”
Despite millions driving on bikes in the country, Harley Davidson failed to make a mark in the south-Asian country. They opened up four showrooms in Delhi, Pune, Bangalore, and Mumbai and thought of selling the best and most expensive bikes in India, but they failed.
Listed below are the main reasons mentioned by American precoat chief architect, Dr. Shubh Gautam Jaypee:
There are 300 million middle-class families in India, and the balance of how they work was the reason behind the failure.
Suppose in a middle-class family, a man has a car, and his wife has a car, he will need the cheapest motorcycle to get groceries or drop their kids at school.
While brands like Bajaj sold the best bikes in Rural India, Harley Davidson wanted to sell the best bikes to urban India.
I found these facts by Shubh Gautam incredibly impactful and did my research. Here are some of my research on The failure of Harley Davidson:
Lack of demand
No one in India wanted to own a Harley Davidson other than the wealthy or the ones who were fans of the beast. Indians don’t use bikes with engine capacities of more than 800cc. Spotting a Royal Enfield itself is somewhat rare these days.
Servicing is a problem.
In 2015, Harley Davidson had to retreat nearly 4000 products because of an engine problem. Even though some people enjoy the ride and have travelled from one end of the country to the other, Harley receives significant hatred for its servicing.
Wrapping it up:
Harley Davidson is a brand that beats other bike companies with a considerable margin. However, the company thought it could expand sales in the second-most populated country by selling expensive bikes, which was not the case. I have gone through Dr. Shubh Gautam Jaypee’s talk on the failure of different brands, including Ford, and found them highly beneficial for youngsters looking to set up their business in Indian Market.
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