How to Optimize Old Content for SEO?

Have you ever thought about what to do with your old blog posts? It’s not uncommon for bloggers to be focused on creating new content. However, updating old content or updating pages on your site is an effective way to increase the performance and SEO of your website.

It is because producing content of high quality is hard work, and it takes a long time. If you’re in the same situation, then optimizing your content may be the solution that your doctor suggested.

In this article, we’ll walk you through optimizing content from the past to get better rankings, higher conversions, and more traffic. We’ll explain how changing content is a great idea and how you can do it step-by-step.

Updating Content: Step-by-Step Guide

1. Run an SEO Audit

In the beginning, you have to look over the pages you have on your website. You can browse through your sitemap, but it might not reveal enough.

An excellent way to view the entirety of your web pages and relevant, actionable information is to conduct an SEO audit with a tool. SEO Audit Services are great for quick reports on the most common SEO issues, including broken links, page titles, and meta descriptions.

It is an easy way to make rapid SEO improvements. It may not bring your site to the top of the page, but you’ll struggle to rank better in the future if you don’t tackle these issues first.

2. Find and prioritize content.

As a baseline, you should have any SEO technical issues resolved. Now, it’s time to look for crucial keywords.

Additionally, you’ll be able to observe your organic visibility and impressions, click-through, and rate, among other things.

From this point, you can look up and concentrate on old pages that need improvement. To determine which pages to prioritize, begin with pages that do not rank well in a search term that is highly relevant to what your company must be ranked for. In this case, you’ll have to edit and add the content and resolve any technical problems.

It is also possible to find pages that rank for keywords unrelated to what the page’s content is about. In this situation, the page cannot be ranked higher since it’s not in alignment with the information that Google believes the user is searching for. You have to alter the current page to match the keywords it is ranked for or make the page about something different.

3. Add Keywords

You’ve identified the opportunity for a keyword, and your website’s page must reflect that keyword. To achieve this, ensure that your headers, meta descriptions, as well as the alt text for images, and body text contain the keyword you’re aiming for.

It is still essential to avoid unintentional tactics such as keyword stuffing. Google is much more sophisticated nowadays, and keyword stuffing will not cut it. Additionally, text filled with a single search term is sloppy and unauthentic, and readers won’t appreciate it.

4. Add Images

If you don’t have any images on your page, you can include images. Make sure to add alt text so that the image is accessible to Google crawlers and readers who prefer not to see pictures.

If they’re not already present, they should be. External links lead users to an external source, while internal links lead them to another webpage on your site. Both are essential and prove to Google that you’re an expert, reliable source. Ensure that your external links are reliable sources (and not your competitors).

6. Focus on Readability

Readability is a crucial SEO element. No one likes to read a long chunk of text. So, make sentences as short as possible. Use whitespace to pull readers’ attention to the bottom of the page. Similar to this, it allows readers to read and find the information they require quickly.

7. Make sure the page can answer the question.

If you only take one thing from this article, let it be this: Respond to the question. It is the primary aspect to consider to optimize your existing content to be SEO-friendly.

It is crucial to improve headers and tags to the greatest extent you can, but in the end, it’s about creating content for real people. Look over your old sites that aren’t beneficial to your target audience, and edit them to make them more valuable. Answer the questions promptly, and search results will follow.

Benefits of Optimizing Old Content to SEO

1. Enhances the Freshness of Your Content

Regardless of how great, every piece of content becomes dull with time.

However, the freshness of content is one of the methods Google evaluates its content’s quality. Therefore, consistently updating old content is an excellent method of getting back in the Google search results. By doing this, you can improve your ranking, which will boost the amount of traffic.

It isn’t only applicable to specific pages but your entire website. Alongside new material, you also have newly up-to-date content. It is a great way to beat your competitors who write new blog posts.

2. It increases your Click-through Rate.

The process of updating old content will also affect how it is displayed on search engines.

If the date displayed in the SERPs was the year before, or even last year, the impression is much more convincing than if the date was from a long time earlier.

So, making changes to your site’s contents is an excellent method of increasing the number of clicks you get. Because of Google RankBrain, this can increase your ranking.

3. Make sure your SEO is up to date.

Google changes its algorithm several times throughout the year, in the amount of several times per day. Certain of these changes impact the search engine rankings and traffic. Enhancing your old content will allow you to keep it up to new advancements and changes to the rules.

Furthermore, regular updates also allow Google to index your website more frequently. It indicates that Google is expected to see changes in content more regularly so that the crawlers can visit more often.

Furthermore, changing your blog’s content permits you to promote it again, which could lead to more social shares, links to your site, and traffic. These are all things that very few webmasters would refuse to.

4. Helps You to Do More with less

In the end, optimizing your existing content can provide a considerable ROI. Many new and fresh content is released each day, making it challenging to rank fresh blog posts.

However, older content that is already popular can be easily placed back on the map, in contrast to new pages and posts, which are not required to be a grueling climb to the top.

However, when you look at your website’s analytics, you’ll observe that most traffic comes from old content. So, investing in pages and posts you already have is an investment in the content that brings the most traffic.

Furthermore, reusing content from the past is less work than creating something entirely from scratch. It allows you to create a new blog article without writing it.


Optimizing content from the past for SEO is merely exemplary home-keeping. Your website will be simpler to navigate and will be more helpful to visitors, driving up the rankings of your website for terms in search that are vital for your business. It’s essential to create articles and add the latest URLs, keywords, and links out into the world.

But you’ll be able to get better results by going back to keep the top performers up to date. You’ll get more search traffic from the same search terms and with less effort.

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