Commercial photography is the branch of photography that deals with the advertising and branding of services and products. Although there are many photographers providing services to both corporate and private clients, to succeed in this field, it is imperative to have a skillful portfolio.
Pro commercial photographers use their skills rather than educational qualifications to produce great work. Whether it’s about shooting the properties for sale or advertising the companies on magazines or online platforms, significant years of experience are crucial in the commercial photography business.
You can choose a specific type of commercial photography if you want to work in a specific company, such as an event or advertising agency. On the other hand, if your goal is to become a freelance photographer, learning different niches of commercial photography is indispensable. The reason is that freelancers have to cover a myriad of events. For instance, sports matches, corporate events, school events, etc.
Undoubtedly mastering commercial photography skills can take years, but you can improve the way you shoot by following the below given commercial photography techniques. Let us begin without wasting a minute.
- Pay Attention To Composition
Composition is nothing but the factor that guides the viewer’s eyes through the photograph. It is the way you put all the objects together in the frame to make the picture more attractive. You need to hone the skills of arranging all the elements aesthetically in a photograph.
It helps to attract the viewers by conveying the real message. Learning certain techniques to compose the photograph nicely is crucial, especially in the initial phase. Some of them are a rule of thirds, frame within a frame, rule of odds, fill the frame, leading lines, rule of space, left to right rule, etc.
- Adjust Lighting Carefully
Like every other form of photography, lighting also plays an important role in commercial photography. Optimum lighting helps to invoke emotions and entice the viewers. Being a new photographer, you might not know that even a little angle change in light source can alter the mood of the entire pic.
Hence, you should pay attention to controlling and manipulating light in the right manner to get the best results. You need to learn about the physical properties of light like color temperature, diffusion, refraction, reflection to do mastery over this subject.
- Use Props
It is important to note that the audience very carefully sees the commercial photographs. From condensation beads to accessories worn by the models, everything is noticed by the viewers. The props you use in the photographs can make and break the game. So, it is crucial to use the right props precisely to enhance the entire message of the shot as well as the organization’s brand image.
- Gear Matters
Many photographers have a misconception that gear rarely matters in capturing stunning images. This is absolutely wrong. Gear plays a vital role when it comes to photographing eye-catching images.
So invest in the best camera, lenses and other photography accessories. That isn’t to say that you need to invest in the costliest equipment, but you need to invest in the gear that helps you to take the type of images you are trying or looking for.
Every photographer frames the elements, so different types of equipment are needed. Choose camera and lenses wisely. If your budget is pretty low, you can also search for refurbished electronics on eBay or any other site.
- Take Multiple Shots
Who doesn’t know the importance of multiple shots? Even when you normally take a selfie, you don’t take less than 5-6 shots. Right? So why ignore this tactic when it comes to commercial photography. Do not end the session just by clicking one or two pics.
Capture at least a hundred shots in one session, try different camera settings and capture from multiple angles to get wonderful pictures. This way, you will have a lot of multiple options to choose from at the end of the session.
- Use Modern Technologies
Don’t hassle using modern technologies to add a unique touch to your clicks. For instance, you can use slow motion graphics and smoke sensation to add more interest in the commercial pictures.
The Bottom Line-:
It takes years and a lot of hard work to create alluring images; however, things become quite easy by considering the above techniques.